A marketing major provides students with a solid understanding of business activities under the marketing umbrella—from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, distribution and logistics, and international marketing.
After completing your BBA with a major in Marketing, you will be able to:
Identify the core factors that need to be examined for understanding consumer behavior.
Identify elements of professional image, attitude and business ethics.
Calculate retail pricing on both cost and profit based approaches.
Interpret the language of marketing research.
Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.
Plan of Study
|Freshman Year - Fall Semester|
|SLS1501||Freshman Year Experience (Freshmen must take this course during their first semester)||1|
|ENC1101||Writing and Rhetoric I||3|
|BSC2023L||Human Biology Lab||1|
|Freshman Year - Spring Semester|
|ENC1102||Writing and Rhetoric II (Prerequisite is ENC1101)||3|
|MAC2233||Calculus for Business (Prerequisite is MAC1105)||3|
|SPN1130||Spanish I (Suggested Elective)||5|
|Freshman Year - Summer Semester|
|STA2023||Statistics for Business and Economics||3|
|REL2011||Religion: Analysis and Interpretation||3|
|Sophomore Year - Fall Semester|
|SPN1131||Spanish II (Suggested Elective)||5|
|CHM1032||Chemistry and Society||3|
|CHM1032L||Chemistry and Society Lab||1|
|ACG2021||Accounting for Decisions (Prerequisite is ECO2023)||3|
|Sophomore Year - Spring Semester|
|ACG3301||Accounting for Planning and Control (Prerequisite is ACG2021)||3|
|Computer Business Application
Intro. to Microcomputers
Total: Minimum of 60 credits
|Lower Division Additional Electives|
|INR2001||Introduction to International Relations||3|
|GEO2000||Introduction to Geography||3|
|MUH2116||Evolution of Jazz||3|
|SYG2000||Introduction to Sociology||3|
No upper division business courses will be used in GPA calculation or counted towards credits needed for acceptance into the CBA. Upper division courses fulfilling a student's UCC requirement will not double count as general upper division electives.
Additional major requirements:
|Junior Year - Fall Semester|
|CGS3300||Introduction to Information Systems||3|
|COM3150||Advanced Communication for Business||3|
|MAN3025||Organization and Management||3|
|Junior Year - Spring Semester|
|QMB3200||Applications of Quantitative Methods in Business||3|
|MAR4354||Marketing Yourself in Today's Competitive Job Market||3|
|MAR4144||Export Marketing (Suggested Elective)||3|
|Senior Year - Fall Semester|
|BUL4310||Legal Environment of Business||3|
|MAR4613||Managing Marketing Information||3|
|MAR4156||International Marketing (Suggested Elective)||3|
|MAN4864||Family Owned Business (Suggested Elective)||3|
|Senior Year - Spring Semester|
|MAR4860||Customer Relationship Marketing (Suggested Elective)||3|
|TRA4721||Global Logistics (Suggested Elective)||3|
Total: Minimum of 60 credits
|Upper Division Business Electives|
|MAN4120||Managing Virtual Teams||3|
|MAN4350||Training and Development||3|
|MAN4864||Family Owned Business||3|
|MAR4860||Customer Relationship Management||3|
|REE3043||Real Estate Principles||3|
|REE4103||Appraisal of Real Estate||3|
Tuition and Fees
Florida Residents enrolled in this fully online bachelor’s program pay standard university tuition ($155.61 per credit hour), a Student Financial Aid Fee ($5.16 per credit hour), as well as the Distance Learning Fee ($53.33 per credit hour). The total cost (tuition plus fees) for a 3-credit course is $642.31. Please note, tuition and fee amounts vary by term and all amounts stated above are based on the Fall 2013 tuition and fee schedule and are subject to change.
Students enrolled in a fully online bachelor’s degree programs at FIU will not be charged many of the fees applicable to on campus students, saving fully online student hundreds of dollars per semester. Please note, fully online students do not have free access to FIU’s on campus resources such as: computer labs, sporting events, recreational facilities, parking, etc.
Non-Florida Residents pay a flat rate of $333 per credit, which is $999 per 3 credit course. This special discounted tuition for this fully online program saves Non-Florida Residents over $1000 per 3 credit course when compared to Non-Florida resident students taking online courses outside of this program. Apply now to take advantage of this special rate.
Students enrolled in a fully online bachelor’s degree programs at FIU will not be charged many of the fees applicable to on campus students, saving fully online student hundreds of dollars per semester. Please note fully online students do not have free access to FIU’s on campus resources such as: computer labs, sporting events, recreational facilities, parking, etc.
Certain professors may require proctored exams in their courses. While students will never be required to attend FIU's campus for exams, they must coordinate their plans to have an exam proctored virtually or at a testing center with the professor prior to the add/drop date. For more information on proctored exam options at FIU click here.
Click here to go to the FIU Financial Aid homepage.
For the most current university wide scholarship opportunities, eligibility requirements, and application procedures please click here to go to the FIU Scholarships homepage.
Take the First Step
Take the first step today and email an Enrollment Coordinator or call 305.348.3125 to receive a personalized walk through of the application process.