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Marketing
Available in Fall 2012
A marketing major provides students with a solid understanding of business activities under the marketing umbrella—from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, distribution and logistics, and international marketing.
Learning Goals
After completing your BBA with a major in Marketing, you will be able to:
Identify the core factors that need to be examined for understanding consumer behavior.
Identify elements of professional image, attitude and business ethics.
Calculate retail pricing on both cost and profit based approaches.
Interpret the language of marketing research.
Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.
Plan of Study
Lower Division
| Freshman Year - Fall Semester | ||
| Course | Course Title | Credits |
| SLS1501 | Freshman Year Experience (Freshmen must take this course during their first semester) | 1 |
| ENC1101 | Writing and Rhetoric I | 3 |
| MAC1105 | College Algebra | 3 |
| ECO2013 | Macroeconomics | 3 |
| BSC2023 | Human Biology | 3 |
| BSC2023L | Human Biology Lab | 1 |
| 14 | ||
| Freshman Year - Spring Semester | ||
| Course | Course Title | Credits |
| ENC1102 | Writing and Rhetoric II (Prerequisite is ENC1101) | 3 |
| MAC2233 | Calculus for Business (Prerequisite is MAC1105) | 3 |
| ECO2023 | Microeconomics | 3 |
| SPN1130 | Spanish I (Suggested Elective) | 5 |
| 14 | ||
| Freshman Year - Summer Semester | ||
| Course | Course Title | Credits |
| MUH1011 | Music Appreciation | 3 |
| STA2023 | Statistics for Business and Economics | 3 |
| REL2011 | Religion: Analysis and Interpretation | 3 |
| 9 | ||
| Sophomore Year - Fall Semester | ||
| Course | Course Title | Credits |
| SPN1131 | Spanish II (Suggested Elective) | 5 |
| CHM1032 | Chemistry and Society | 3 |
| CHM1032L | Chemistry and Society Lab | 1 |
| ACG2021 | Accounting for Decisions (Prerequisite is ECO2023) | 3 |
| 12 | ||
| Sophomore Year - Spring Semester | ||
| Course | Course Title | Credits |
| COM3461 | Intercultural/Interracial Communication | 3 |
| ACG3301 | Accounting for Planning and Control (Prerequisite is ACG2021) | 3 |
| CGS2100 or CGS2060 |
Computer Business Application or Intro. to Microcomputers |
3 |
| WOH2001 | World Civilization | 3 |
| 12 | ||
Total: Minimum of 60 credits |
||
| Lower Division Additional Electives | ||
| Course | Course Title | Credits |
| INR2001 | Introduction to International Relations | 3 |
| GEO2000 | Introduction to Geography | 3 |
| MUH2116 | Evolution of Jazz | 3 |
| SYG2000 | Introduction to Sociology | 3 |
| SYG2010 | Social Problems | 3 |
| THE2000 | Theatre Appreciation | 3 |
No upper division business courses will be used in GPA calculation or counted towards credits needed for acceptance into the CBA. Upper division courses fulfilling a student's UCC requirement will not double count as general upper division electives.
Additional major requirements:
- CLAS completed
- Gordon Rule Requirement (Must have a "C or better in the following courses): ENC1101, ENC1102, REL2011, and WOH2001.
- Must have a "C" or better in the following courses: ACG2021, ACG3301, CGS2100 (or CGS2060), ECO2013, ECO2023, MAC2233 (or MAC2311), and STA2023 (or STA2122).
Upper Division
| Junior Year - Fall Semester | ||
| Course | Course Title | Credits |
| CGS3300 | Introduction to Information Systems | 3 |
| COM3150 | Advanced Communication for Business | 3 |
| ECO3202 | Applied Macroeconomics | 3 |
| MAN3025 | Organization and Management | 3 |
| MAR3023 | Marketing Management | 3 |
| 15 | ||
| Junior Year - Spring Semester | ||
| Course | Course Title | Credits |
| QMB3200 | Applications of Quantitative Methods in Business | 3 |
| MAR4354 | Marketing Yourself in Today's Competitive Job Market | 3 |
| MAR4503 | Consumer Behavior | 3 |
| FIN3403 | Financial Management | 3 |
| MAR4144 | Export Marketing (Suggested Elective) | 3 |
| 15 | ||
| Senior Year - Fall Semester | ||
| Course | Course Title | Credits |
| BUL4310 | Legal Environment of Business | 3 |
| MAR4613 | Managing Marketing Information | 3 |
| MAN4504 | Operations Management | 3 |
| MAR4156 | International Marketing (Suggested Elective) | 3 |
| MAN4864 | Family Owned Business (Suggested Elective) | 3 |
| 15 | ||
| Senior Year - Spring Semester | ||
| Course | Course Title | Credits |
| MAN4720 | Strategic Management | 3 |
| MAR4400 | Personal Selling | 3 |
| MAR4804 | Marketing Strategy | 3 |
| MAR4860 | Customer Relationship Marketing (Suggested Elective) | 3 |
| TRA4721 | Global Logistics (Suggested Elective) | 3 |
| 15 | ||
Total: Minimum of 60 credits |
||
| Upper Division Business Electives | ||
| Course | Course Title | Credits |
| MAN4102 | Managing Diversity | 3 |
| MAN4120 | Managing Virtual Teams | 3 |
| MAN4350 | Training and Development | 3 |
| MAN4864 | Family Owned Business | 3 |
| MAR4144 | Export Marketing | 3 |
| MAR4156 | International Marketing | 3 |
| MAR4860 | Customer Relationship Management | 3 |
| REE3043 | Real Estate Principles | 3 |
| REE4103 | Appraisal of Real Estate | 3 |
| TRA4721 | Global Logistics | 3 |
Additional Information
Tuition and Fees
The Bachelor of Business Administration Online for Non-Florida Residents plan of study is comprised of 120 credits (approximately 40 courses) which are offered at $333 per credit. Apply today and take advantage of the special discounted tuition. The regular out-of-state tuition costs $571.40 per credit, but you will only pay $333 per credit!
Exams
Online courses may require proctored exams, which may entail arranging for a designated proctor. Students should refer to their course syllabi for exam dates and make arrangements with their faculty members if proctored exams are required for a course.
To locate pre-approved proctoring facilities in the U.S. and several international cities, please refer to the National College Testing Association.
Financial Aid
Click here to go to the FIU Financial Aid homepage.
Scholarships
For the most current university wide scholarship opportunities, eligibility requirements, and application procedures please click here to go to the FIU Scholarships homepage.
Take the First Step
Take the first step today and email an Enrollment Coordinator or call 305.348.3125 to receive a personalized walk through of the application process.